Romantasy has grown from a BookTok-driven obsession to a nearly billion-dollar business, powered by a largely female fandom scooping up special editions, merchandise, event tickets, audiobooks and more. The genre's rise is reshaping publishing and drawing retailers, creators and now Hollywood in...
Source: [Bloomberg Markets](https://www.bloomberg.com/news/videos/2026-08-12/why-romantasy-may-soon-be-a-billion-dollar-business)