Patrón thinks its biggest selling point is what's not in its tequila

Business Insider•Wed, Aug 12, 2026, 11:45 AM•2 min read

Patrón found a creative workaround to rules that bar it from using the words "additive free" in its marketing.

Source: [Business Insider](https://www.businessinsider.com/patron-bets-on-transparency-to-win-premium-tequila-marketing-fight-2026-8)

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