First introduced in 1991, ‘Maybe she’s born with it’ is out the door – but is the new slogan a glow-up? Alyx, I hear a certain makeup brand has updated its tagline. Why is this a big deal?
Source: [Guardian International](https://www.theguardian.com/fashion/2026/nov/11/maybelline-new-tagline-maybe-quote-slogan-new-update)