GA4 referral reports can make AI-assisted discovery look negligible. New analyses summarized by Marie Haynes suggest that conclusion is incomplete: AI assistants currently send far fewer visits than Google Organic, but the visitors who do arrive can convert at a higher rate. More importantly, a...
Source: [Dev.to](https://dev.to/alifar/ai-referrals-are-small-but-ga4-may-miss-how-ai-shapes-buying-decisions-1285)