When I first started helping small Shopify merchants optimize their stores, I noticed a recurring bottleneck that was driving them crazy. The storefront looked great, checkout was smooth, but the post-purchase experience was a complete black hole. Customers would email support asking "Where is ...
Source: [Dev.to](https://dev.to/sellermind/the-developer-guide-to-shopify-tracking-app-embeds-vs-theme-hacks-26lh)