Rivian Officially Starts Delivering Its R2 Vehicles to Customers Today—Here’s What to Expect
It’s an incredibly important moment for Rivian Automotive and its 43-year-old founder and CEO, RJ Scaringe.
It’s an incredibly important moment for Rivian Automotive and its 43-year-old founder and CEO, RJ Scaringe.
Rivian began handing over the first R2 SUVs to paying customers on Tuesday, opening a new chapter for a company that has burned through billions of dollars trying to prove it can build electric vehicles at scale.
Founder and CEO RJ Scaringe has called it "maybe the most important thing we've launched to date.
The R2 SUV is meant to transform Rivian from a niche EV manufacturer that sells luxury vehicles into a more mainstream brand like U. S. EV leader Tesla.
Rivian's second EV is the sub-$60,000 R2, and it was worth the wait.
With a competitive price, winning design, and better performance than the R1, Rivian could be set to break into the big leagues. Just make sure you get the right model with the right tech.
It's not perfect, but Rivian's latest shows this company is playing for keeps.