Your ‘proteinmaxxing’ is creating a whey shortage that’s ratcheting up prices and leaving snack companies to eat costs or make recipes worse

Fortune•Sun, Jun 21, 2026, 11:20 AM•2 min read

“You're seeing protein capitalism at play,” David Protein CEO Peter Rahal said.

Source: [Fortune](https://fortune.com/2026/06/21/proteinmaxxing-whey-shortage-cost-increase-snack-companies-changing-recipes/)

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