Your call-to-action can be present and still dead-end. Audit for clickable, not just for the URL.

I run an automated content pipeline. It checks, among other things, that every published video description contains a call-to-action — a link to the offer. For weeks that check was green.

Source: [Dev.to](https://dev.to/penloom_studio_829b7817d3/your-call-to-action-can-be-present-and-still-dead-end-audit-for-clickable-not-just-for-the-url-3i70)