Your Business Name Isn’t Nearly as Important as You Think

Inc.•Wed, Oct 14, 2026, 06:45 PM•2 min read

It’s not the name that makes the business. It’s the business that makes the name.

Source: [Inc.](https://www.inc.com/dan-furman/business-name-importance-branding-apple-amazon-nike-walmart/91419344)

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