The web and Google once had a deal: Google collects data and indexes webpages and in exchange sends oceans of traffic to websites. The deal wasn't perfect and certainly made Google more money than it made the websites, but it worked for a long time. Now, however, the deal seems to be dead.
Source: [The Verge](https://www.theverge.com/podcast/970735/google-zero-reddit-ai-publishers-vergecast)