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Source: [Hacker News](https://github.com/zokrezyl/ymery)
1 points, 0 comments on Hacker News
1 points, 0 comments on Hacker News
1 points, 0 comments on Hacker News
1 points, 0 comments on Hacker News
Most broken analytics I have seen were not broken by a bug. They were broken by three people tagging links slightly differently for six months. UTM parameters have no schema.
We spent a year optimising the wrong bottleneck. The harness discourse has been relentless - blueprints, schematics, thought leadership. Impressive engineering, most of it.