Nielsen’s expanded out-of-home measurement appears to have materially boosted the reported audience for the 2026 FIFA World Cup final, complicating comparisons with previous tournaments. A new analysis from Octagon found that 26% of Fox’s audience watched the World Cup final out-of-home. That i...

Source: [Yahoo Sports](https://sports.yahoo.com/articles/world-cup-final-benefits-huge-163058414.html)

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