Reformation Inc. , a sustainable womenswear brand backed by private equity firm Permira, opened at its IPO price in its trading debut Thursday, after the company raised $210. 9 million in a listing that priced at the bottom of its marketed range.
Source: [Bloomberg Markets](https://www.bloomberg.com/news/articles/2026-07-30/womenswear-firm-reformation-opens-flat-after-210-9-million-ipo)