The sponsorship deal between Cwmbran Celtic and the Welsh indie-rockers is part of a trend to monetise ‘adjacent audiences’ as much as it is a nostalgia trip As someone born on the cusp of the gen X-millennial divide, I am the perfect target for today’s 90s nostalgia. I played my modest, teenage...
Source: [Guardian International](https://www.theguardian.com/football/2026/aug/08/super-furry-animals-mogwai-football-cwmbran-celtic)