Why lotteries can make winning feel more valuable than buying

Fortune•Sun, Jul 26, 2026, 09:30 AM•2 min read

From Broadway drawings to free sports tickets, lotteries distribute scarce experiences. One economist says they reveal demand.

Source: [Fortune](https://fortune.com/2026/07/26/lotteries-winning-vs-buying-value-scarcity-demand-hidden-markets/)

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