Venture firms are turning to creators to build trust with the next generation of founders before a check is ever written. It’s a trend that’s been building with a16z’s acquisition of Erik Torenberg’s Turpentine podcast and OpenAI’s acquisition of TBPN.
Source: [TechCrunch](https://techcrunch.com/video/why-lightspeed-is-going-all-in-on-creator-led-venture-capital/)