Why Friday afternoon is the worst time to shop online — and marketers know the window when your guard is down

Fortune•Sun, Jul 19, 2026, 09:30 AM•2 min read

A University of Tennessee study found that 30 seconds of Instagram scrolling is enough to make shoppers trust bold, unproven brand claims.

Source: [Fortune](https://fortune.com/2026/07/19/consumer-fatigue-advertising-persuasion-study/)

📰 Read Full Story

This is an aggregated headline summary. For the complete report, visit the original publisher.

More Headlines

BusinessBusiness Insider• 16m ago

Mercor CEO Brendan Foody wrote that young people can underestimate "how much relationships, reputation, equity, and trust compound over time.

BusinessBusiness Insider• 19m ago

Jersey Mike's is preparing for a major IPO with plans to expand globally. Its prospectus highlights growth potential and the founder's private jet.

BusinessInvesting.com• 20m ago

Developing story — details emerging. Check the source link for the latest updates.

BusinessBusiness Insider• 28m ago

I spent years letting my mom handle every family trip. Now it's my turn.

BusinessBusiness Insider• 33m ago

General Motors' OnStar generated $800 million in the last quarter — and the automaker expects to make billions more this year.

SportsYahoo Sports• 35m ago

The Independence Bowl celebrates 50 years by naming its top 50 players, including Puka Nacua and Gary Kubiak.