This past week, another unlikely film went viral in Chinese cinemas. On its August 5 debut, the animated film Niu Lai, or The Arrival of the Ox, only earned 3,420 yuan (US$507) at the box office. About 10 days later, it suddenly saw a spike in viewers and generated six figures of revenue.
Source: [SCMP](https://www.scmp.com/opinion/china-opinion/article/3364373/why-chinese-film-goers-are-flocking-movie-they-hate?utm_source=rss_feed)