Want to see the World Cup final? That’ll be $10,000. Bloomberg’s Big Take host David Gura and Vanessa Perdomo get into dynamic pricing and surging costs for host countries as the games kick off.

Source: [Bloomberg Markets](https://www.bloomberg.com/news/videos/2026-06-11/who-s-really-paying-for-this-year-s-world-cup-video)

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