Every outbound team has a list of target accounts and a list of customers. Almost nobody connects the two. The connection is sitting in plain sight: people who used to work at your customers and now work at your targets.
Source: [Dev.to](https://dev.to/kevin_hall/who-at-your-target-accounts-used-to-work-at-your-customers-a-warm-path-map-for-40-accounts-built-2g1a)