Your customers would rather message you on WhatsApp than fill in a contact form. That's fine at ten conversations a day. At a hundred, messages get missed, nobody knows which rep is on which deal, and at month-end somebody rebuilds the commission sheet by hand and gets it wrong.
Source: [Dev.to](https://dev.to/hayrullahkar/whatsapp-automation-for-small-businesses-in-2026-ai-replies-lead-capture-tiered-commissions-4b89)