Livestream shopping platform Whatnot has acquired AI startup Shaped, a machine learning company focused on real-time recommendations and search. The deal will bolster Whatnot’s personalization and discovery features as it expands into new product categories.
Source: [TechCrunch](https://techcrunch.com/2026/07/15/whatnot-acquires-shaped-to-power-real-time-live-shopping-recommendations/)