What a 19-Cent Bic Pen Can Teach You About the Psychology of Desire

Inc.•Sat, Oct 3, 2026, 02:00 PM•2 min read

What does a 19-cent Bic pen have in common with Hermès? Learn why consumer brands need to stop selling benefits and start romancing the production story.

Source: [Inc.](https://www.inc.com/adam-hanft/what-a-19-cent-bic-pen-can-teach-you-about-the-psychology-of-desire/91414017)

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