Viu CEO and PCCW Media group managing director Janice Lee said close to 20% of the platform’s long-form user base is already consuming microdrama content – and the format only launched a few months ago.

Source: [Variety](https://variety.com/2026/tv/news/viu-microdrama-users-branded-content-kocca-apos-2026-1236786528/)

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