Vertical video will generate $150B this year – and that’s excluding China, the country where it originated. Owl & Co’s inaugural Vertical Economy Report revealed the stat, which is up 42% on the figure the previous year and highlights how quickly microdrama has taken hold as a major content vert...

Source: [Deadline](https://deadline.com/2026/08/vertical-video-economy-value-owl-and-co-report-1237044181/)

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