With its biggest Lions presence ever, the agency is betting the future of talent runs through creators. UTA's Raina Penchansky and creator Brandon Edelman — aka Bran Flakezz — explain why.

Source: [Hollywood Reporter](https://www.hollywoodreporter.com/business/business-news/uta-beach-creators-cannes-lions-2026-preview-bran-flakezz-1236621835/)

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