When payers end a plan, they either want to lose those customers altogether or get those customers to switch to a different, typically pared down and more profitable plan, Brooks Conway, a principal at Oliver Wyman actuarial consulting, told Healthcare Brew.
Source: [Fortune](https://fortune.com/2026/10/20/unitedhealthcare-humana-ending-medicare-advantage-plans-for-nearly-1-million-people-open-enrollment/)