Under Armour Saw Fans Obsessing Over a ‘Heated Rivalry’ Costume. Then It Made a Brilliant Marketing Move

Inc.•Fri, Jul 31, 2026, 10:00 AM•2 min read

The company’s latest ad campaign features a familiar face, and a familiar product.

Source: [Inc.](https://www.inc.com/robyn-d-shulman/under-armour-heated-rivalry-ad/91382572)

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