Uncritical use of AI causes countrywide scandal at Starbucks Korea

Hacker News•Tue, Jun 16, 2026, 04:23 PM•2 min read

2 points, 0 comments on Hacker News

Source: [Hacker News](https://www.theguardian.com/world/2026/jun/16/starbucks-korea-shut-all-stores-tank-day-promotionBuriedlede:AIcausedthis%3EMarketerschosethe“thwack”sloganafterconsultinganAItoolforsuggestions,ShinsegaeGroupsaid.Itturnedoutsomemanagerswhoapprovedthecampaignneveropenedtheemailattachmentsshowingthemarketingmaterial.%3EThecompanypulledthecampaignwithinhours,butthefalloutwasswiftandthechiefexecutivewassackedthesameday.)

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