I spent part of my career in e commerce, in the years when online retail was still arguing with itself about whether people would ever hand over card details to a stranger. The industry solved that. Not with reassurance, and not by getting better at saying trust us.
Source: [Dev.to](https://dev.to/issam_fathi/trust-is-a-feature-you-build-not-a-claim-you-make-24mo)