True Religion CEO Michael Buckley discusses the brands comeback, noting its origins as a premium women’s denim brand in the early 2000s and its recent pivot toward more affordable offerings. Gen Z interest and attention from celebrities have helped revive the brand. He speaks with Romaine Bosti...
Source: [Bloomberg Markets](https://www.bloomberg.com/news/videos/2026-10-08/true-religion-ceo-on-company-transformation-video)