B-roll is what makes a UGC testimonial feel edited rather than generated. The presenter talks to camera; cutaways show the product in hand, the label close-up, the lifestyle context. Without b-roll, AI ads read as a single static talking head — technically correct, emotionally flat.

Source: [Dev.to](https://dev.to/humzakt/three-phases-of-ai-b-roll-from-manual-beats-to-vision-authored-cutaways-539i)

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