Technical founders often believe a great product will sell itself, but this is a dangerous fallacy. They undervalue sales and marketing, which are crucial for success. The "product" should be seen as the entire customer journey, and the sales/marketing team should be integrated with engineering...
Source: [HackerNoon](https://hackernoon.com/the-silicon-valley-fallacy-what-you-need-to-know?source=rss)