The SEO advice of the past ten years doesn't work the way it used to

I still remember the spreadsheet. Keyword, search volume, difficulty score. Pick the keyword, hit the target density, write the meta description, done.

Source: [Dev.to](https://dev.to/stevensnell/the-seo-advice-of-the-past-ten-years-doesnt-work-the-way-it-used-to-2dmj)