A lot of teams are bolting a chatbot onto their marketing site this year. Most of them optimize for the wrong thing. They tune for fluency, for how human the replies sound, when the property that actually protects the business is restraint: how often the bot refuses to answer something it canno...
Source: [Dev.to](https://dev.to/klymentiev/the-most-underrated-feature-in-a-website-ai-assistant-saying-i-dont-know-1fan)