The Companies Getting Returns From AI Aren’t Picking Better Models. They’re Asking These 3 Smart Questions First

PwC asked thousands of CEOs if AI is making them money. The results suggest that the tech itself is not the biggest variable.

Source: [Inc.](https://www.inc.com/kolawole-adebayo/the-companies-getting-returns-from-ai-arent-picking-better-models-theyre-asking-these-3-smart-questions-first/91383868)