Would you pay $60 for bread? At New York bakery RYE by Martin Auer, that's the going rate for a loaf eyed by influencers and the ultra-wealthy; we tried it to see what the fuss was all about.

Source: [Bloomberg Markets](https://www.bloomberg.com/news/videos/2026-09-18/the-business-of-the-60-loaf-of-bread)

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