By giving something a memorable name (like "The Mount Hamilton Wilderness" or "Inbound Marketing"), you make it tangible and easy for people to rally behind, support, and adopt. This act of "category creation" turns abstract concepts or unnoticed things into influential ideas, a strategy that is...
Source: [HackerNoon](https://hackernoon.com/the-branding-lesson-hidden-in-the-mount-hamilton-wilderness?source=rss)