The Biggest Reason Most Consumer Brands Never Make It Past $40 Million in Revenue

Inc.•Tue, Sep 15, 2026, 09:00 AM•2 min read

Most consumer brands survive the startup phase. Far fewer overcome the mistakes that prevent sustained growth.

Source: [Inc.](https://www.inc.com/james-richardson/the-biggest-reason-most-consumer-brands-never-make-it-past-40-million-in-revenue/91395511)

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