The Big 12 has a new sportsmanship campaign to help prevent future controversies at sporting events

Yahoo Sports•Fri, Oct 2, 2026, 03:19 PM•2 min read

‘Respect the Game’ initiative is about reinforcing values that unite fans and celebrate the positive impact of sports.

Source: [Yahoo Sports](https://sports.yahoo.com/articles/big-12-sportsmanship-campaign-help-151933404.html)

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