The AI pendulum is swinging back to a more realistic place, says Don McGuire, CMO of Qualcomm

Business Insider•Tue, Jun 30, 2026, 02:33 PM•2 min read

Qualcomm CMO Don McGuire spoke to CMO Insider at Cannes Lions 2026.

Source: [Business Insider](https://www.businessinsider.com/qualcomm-cmo-don-mcquire-cannes-lions-2026-6)

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