"It seems like all I ever do is change," Taylor Swift writes in the prolog to the bestselling album 1989 (Taylor's Version), released in 2023. In fact, change is a core part of the Swift marketing machine, which revolves around the evolution of her "eras.
Source: [Phys.org](https://phys.org/news/2026-09-taylor-swift-database-lyrics-reveals.html)