Athletes’ scramble to control – and monetise – their digital identities at the cutting edge of AI rights deals Get our new political email , free app or daily news podcast The Socceroos star stares at the camera as he strides through an enormous atrium, the sound of his football boots on polished...
Source: [Guardian Tech](https://www.theguardian.com/technology/2026/oct/25/synthetic-twin-why-socceroo-cristian-volpato-is-the-latest-footballer-to-license-his-ai-clone)