Sydney Sweeney doesn’t just star in controversial ads. She helps engineer them

Fortune•Fri, Sep 18, 2026, 06:28 PM•2 min read

The actress became an equity partner and creative director at sports prediction market Novig before the viral advertising campaign’s launch.

Source: [Fortune](https://fortune.com/2026/09/18/sydney-sweeney-novig-viral-ads/)

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