Bloomberg's Max Chafkin, David Gura, and Jessica Karl join Scarlet Fu and Tom Keene on "Bloomberg Money. " They discuss the ongoing fight over 'surveillance pricing,' the use of consumer data to set prices by retailers, grocers and others. Walmart strenuously denies engaging in this tactic.

Source: [Bloomberg Markets](https://www.bloomberg.com/news/videos/2026-10-09/-surveillance-pricing-comes-under-scrutiny-video)

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