Super El Niño Could Stock Small Retailers for the Wrong Winter. Weak Sales Aren’t the Only Risk

Inc.•Sat, Oct 10, 2026, 12:00 PM•2 min read

A warmer winter could leave sellers with excess coats and ski gear, forcing markdowns and lost sales.

Source: [Inc.](https://www.inc.com/moses-jeanfrancois/super-el-nino-could-stock-small-retailers-wrong-winter-weak-sales-arent-only-risk/91415976)

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