Open-ended AI development cycles open competitive space as marketers contend with the lack of traditional SaaS launch sequences and evolving go to market strategy. A cohort-based process aligns with AI development and sales, with dynamic, customer-informed narratives.
Source: [HackerNoon](https://hackernoon.com/suffering-from-marketing-paralysis-everyone-is-right-now-heres-the-way-out?source=rss)