The erosion of ad dollars earmarked for traditional TV has gone from alarming to dire. Advertisers cut their “upfront” spending on broadcast TV by approximately 5. 3%, according to an analysis of the annual sales market by Media Dynamics Inc.
Source: [Variety](https://variety.com/2026/tv/news/streaming-saves-tv-upfront-ad-dollars-linear-decline-fall-1236831373/)