Most influencer marketing fails not because the channel doesn't work, but because teams can't measure it properly. This article covers how to pick the right geography and niche, calculate the minimum audience size from your own organic data, run flights one at a time to isolate results, and meas...

Source: [HackerNoon](https://hackernoon.com/stop-guessing-how-to-measure-influencer-marketing?source=rss)

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