Starbucks Fixed Its Slump Without a Single New Product. Here Is the 1 Hidden Blind Spot You Are Likely Ignoring

Inc.•Mon, Jul 13, 2026, 06:54 PM•2 min read

The turnaround wasn’t about coffee. It was about the people making it.

Source: [Inc.](https://www.inc.com/naomi-carmen/starbucks-fixed-slump-new-product-brian-niccol-ceo-strategy/91371876)

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